BULK WHATSAPP SERVICES

                                                                                                    BULK WHATSAPP SERVICES 

Bulk WhatsApp services enable businesses to send a high volume of messages to customers for marketing, sales, and support. These services typically use the official WhatsApp Business API to ensure compliance and avoid bans, distinguishing them from risky, unofficial messaging methods

How bulk WhatsApp services work

1. Opt-in collection: Businesses must first get explicit permission (an "opt-in") from customers to send them messages via WhatsApp. This can be done through a website form, a QR code in a store, or by a user initiating a conversation.
2. API setup: A business registers for a Meta Business Account and connects its business number through a BSP. This verifies the business and prevents spam.
3. Template creation: For outbound marketing messages, businesses must create and submit message templates for approval by WhatsApp.
4. Message sending: The business can then send templated and personalized messages to its opted-in customer list via the API.
5. Analytics: Most API platforms include a dashboard to monitor campaign performance, including delivery and read rates