BULK TRANSACTIONAL SMS SERVICES

BULK TRANSACTIONAL SMS SERVICES

Bulk transactional SMS services enable businesses to send automated, non-promotional messages to customers, such as one-time passwords (OTPs), order confirmations, and bank alerts. These services are critical for maintaining security and delivering essential information instantly. 

In India, bulk transactional SMS services are heavily regulated by the Telecom Regulatory Authority of India (TRAI), and all companies must register on a Distributed Ledger Technology (DLT) platform. 

Features and benefits of transactional SMS   Key features

1. 24/7 delivery: Transactional messages can be sent at any time of day, including to numbers registered on the Do Not Disturb (DND) list. This is crucial for time-sensitive notifications like OTPs.
2. Custom sender ID: Businesses can use a 6-character alphabetic sender ID (e.g., "VM-BANK") to brand their messages and increase customer trust.
3. Template-based messaging: Message templates, which include both fixed text and variable fields (like order numbers), must be pre-approved on the DLT platform to ensure compliance.